Privacy Policy

At Verdant Path, we deeply value your privacy and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and the rights you have regarding your information.

Last updated: December 18, 2025

Information We Collect

Personal Information You Provide

When you interact with our services, you may voluntarily provide us with personal information, including:

Contact details such as name and email address when you fill out forms
Wellness intentions and preferences you share when inquiring about our services
Payment information when subscribing to our services
Communication preferences and feedback you provide

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information:

Device information including browser type, operating system, and IP address
Usage data such as pages visited, time spent on site, and navigation patterns
Cookie data and similar tracking technologies (see our Cookie Policy for details)

Legal Basis for Processing

We process your personal data based on your consent, contractual necessity when providing our services, legitimate business interests in improving our offerings, and legal obligations we must fulfill. You have the right to withdraw consent at any time.

How We Use Your Information

Service Delivery

We use your information to provide, maintain, and improve our mindful tea wellness services, including personalizing your tea selections, processing subscriptions, and delivering educational content aligned with your wellness goals.

Communication

With your consent, we'll send you relevant updates about your subscription, wellness tips, new offerings, and responses to your inquiries. You can opt out of marketing communications at any time while still receiving essential service updates.

Website Analytics and Improvement

We analyze how visitors use our website to identify areas for enhancement, optimize user experience, and develop new features that better serve your wellness journey. This helps us create more valuable content and improve navigation.

Legal Compliance and Protection

We may use your information to comply with legal obligations, respond to legitimate requests from authorities, protect our rights and property, prevent fraud, and ensure the safety and security of our services and users.

Information Sharing and Third Parties

We respect your privacy and only share your information in specific circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our website, processing payments, delivering subscriptions, and analyzing website usage. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

Analytics Partners

With your consent, we may share anonymized usage data with analytics services to help us understand website performance and user behavior. This information does not identify you personally.

Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity. We'll notify you before your information becomes subject to a different privacy policy.

How We Protect Your Data

We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

Encryption

All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols to prevent interception.

Secure Storage

Personal data is stored on secure servers with restricted access, regular backups, and protection against unauthorized intrusion.

Access Controls

Only authorized personnel with legitimate need can access personal data, and all access is logged and monitored for security purposes.

Regular Security Audits

We conduct ongoing security assessments and promptly address any vulnerabilities to maintain the highest protection standards.

Breach Notification

In the unlikely event of a data breach, we'll notify affected users and relevant authorities promptly as required by law.

Note: While we implement strong security measures, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

Active subscription data is maintained throughout your subscription period and for a reasonable time afterward to support potential renewals
Transaction records are kept for accounting and legal compliance purposes, typically for seven years
Marketing contact information is retained until you unsubscribe or request deletion
Analytics data may be retained in aggregated, anonymized form indefinitely for research and improvement purposes

Your Privacy Rights

You have important rights regarding your personal data. We're committed to honoring these rights and making it easy for you to exercise them:

Right to Access

You can request a copy of the personal information we hold about you. We'll provide this in a commonly used electronic format within 30 days of your request.

Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request corrections. We'll update your information promptly upon verification.

Right to Erasure

You can request deletion of your personal data, subject to certain legal exceptions. We'll honor deletion requests unless we have a legitimate reason to retain the information.

Right to Data Portability

You can request your data in a structured, machine-readable format to transfer it to another service provider if you choose.

Right to Object

You can object to certain types of processing, particularly for marketing purposes. We'll stop processing your data for those purposes unless we have compelling legitimate grounds.

Right to Restrict Processing

You can request that we limit how we use your data in certain circumstances, such as while we verify accuracy or address your concerns about processing.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw that consent at any time. This won't affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the information provided at the end of this policy. We'll respond to your request within 30 days and work with you to address your privacy concerns.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

Avoid filling out contact forms, account registrations, or any data-submitting features
Disable cookies through your browser settings (see our Cookie Policy for more details)
Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us using the contact details below. We will process your request promptly and confirm completion.

Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable law.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We'll post the updated policy on this page with a new "Last updated" date. For significant changes, we'll provide more prominent notice or seek your consent where required by law. We encourage you to review this policy periodically.

Contact Us About Privacy

If you have questions about this privacy policy, want to exercise your data protection rights, or have concerns about how we handle your information, please don't hesitate to reach out. We're here to help and will respond to your inquiry as quickly as possible.